Dedicated to supporting cultural exchange in the arts between the US and Asia, the ACCHK 2010 grants invest over $3million to nurturing creative talent.
Global force in energy and control solutions Schneider Electric recently launched an iPhone app as part of an integrated campaign to showcase its remarkable Pieno line of switches. Now available in the Apple App Store, the app enables interior designers and architects to import or shoot photographs of their environment then see how it looks with different coloured wall switches.
For events organisers, Shangri-La is positioning its China World Tower cluster of four outstanding hotels as Beijing's unforbidden city. To highlight the many advantages of the offering, Stepworks wrote, art directed and produced a premium brochure package.
Wynn Las Vegas has launched another premium baccarat tournament invitation to high rollers. Featuring a peacock theme, the distinctive mailed invitations are a minor masterpiece of design, and presented an extreme challenge to the printer, with intricate gold foil and pearl stamping, and special inks and varnishes.
Macau/Hong Kong ferry travel just got friendlier and more fun with the launch of Macao Dragon. Taking an integrated approach, Stepworks designed the brand and logo, developed the website, designed the cabin interiors and on-board cybercafe.
Stepworks continues its collaboration with Daycraft, introducing new innovative products as demand soars for their retail products soar since the relaunch of the brand last year.
A Shangri-La Hotels and Resorts brand, Traders Hotels provide high-quality, good value accommodation in major business centres in Asia and the Middle East. Stepworks redesigned and refreshed the Traders brand and provided detailed brand usage guidelines.
Singapore Pools has unveiled their energetic new premium sportsbook venue, Livewire. Stepworks coined the name and positioning line "For good sports", and developed the brand concept as part of a comprehensive market research and development programme. The brief included a number of challenges, including the need for the brand to stand out in a busy casino environment, and also appeal to English and Chinese speakers.