Investment fund marketing specialist selected to launch Robeco in Hong Kong
11 Oct 2013
Robeco is a prominent independent asset manager, founded in 1929 in Rotterdam, the Netherlands.
In Q4 2013, Robeco launched a comprehensive marketing campaign to raise awareness of its local presence and specialist investment capabilities.
Following an in-depth selection process, the company partnered with Stepworks to help adapt and localise a campaign, which was subsequently rolled out across the city.
Robeco joins a number of global financial institutions who have partnered with Stepworks to address branding and marketing communication issues in Hong Kong and around the world.