New Hong Kong home designer brand launched
4 August 2015
In Hong Kong it’s so important to make the best of your space. That’s what Spacio is all about.
Saturday saw the opening celebration of the new Hong Kong brand, which specialises in design-to-installation home interiors.
From their outlet in Wanchai, Spacio serves individuals homeowners, and up-market residential developers. The company delivers outstanding comfort and value by combining globally sourced materials with cost-effective local assembly.
Stepworks was commissioned to assist with the development of the name, corporate identity and brand model. After understanding the objective and audience, Stepworks coined the name Spacio for the new venture brand. The name reflects the importance of space in Hong Kong, and brand’s emphasis on a contemporary design aesthetic which celebrates practical comfort and sustainability.
The visual identity of the brand features evocative free flowing line drawings of home furnishings that express the simple quality of the Spacio ideal.
The Spacio offering is succinctly described in their positioning phrase, Exceptional living. This communicates how Spacio curates exceptional products and materials chosen to deliver modern style and sustainability. The company is the exclusive Hong Kong source of most of its products.
In addition to the corporate identity, Stepworks produced a brochure, website, store graphics and launch invitation, and continues to support Spacio in building a stronger brand.