Branding agency Stepworks unveils campaign for Hong Kong/Japanese brand crossover
22 Jan 2013
The Daycraft Handy pick Collection is a brand remix that combines the classic refill organizers first popularized by Daigo 35 years ago in Japan, and the best-selling Signature series of diaries and accessories by Daycraft of Hong Kong.
Stepworks developed a launch campaign, which included a website, video, print and online elements.
The flexible nature of the new organizer was illustrated with creative that depicted objects that took a collection of objects that need organizing and mixed them in a blender.
The campaign featured a dynamic one-page website at handypick.hk.