Alternative investment asset manager MC Asset partners with HK-based financial branding specialist Stepworks
6 November 2014
Based in Hong Kong, MC Asset Management Asia is the regional division of global financial services provider MC Asset Management.
A division of Japanese giant MNC, Mitsubishi Corporation, the firm provides capital for industrial assets and alternative investment opportunities for institutional investors.
MC Asset Management is involved in real assets. This alternative asset class aims to achieve income generation and capital appreciation by investing in hard assets, such as real estate, energy, infrastructure, debt/credit, private equity and more.
Listing financial branding among its specialisms, holistic branding agency Stepworks was retained by the firm to develop new marketing materials targeting SWFs, central banks, pension funds, institutional and corporate investors.
Stepworks developed every creative aspect of the website and brochure in-house, including design, digital, illustrations and copywriting.
The website features a contemporary dynamic design and succinctly explained the firm’s business. Management of MC Asset Management Asia expressed strong satisfaction with the outcome of the partnership with Hong Kong financial branding specialist Stepworks.